Journée Fièrement Vélo
Events
Presented by Eastern Townships Tourism
One day, a thousand ways to discover the Eastern Townships by bike!
On Saturday, July 4, 2026, several territories in the Eastern Townships are joining together to celebrate the joy of cycling during the regional Proudly Cycling Day! Whether you’re an experienced cyclist, enjoy family rides, or are curious to discover local treasures by bike, this day promises you a warm welcome… and surprises!
What is Proudly Cycling Day?
Proudly Cycling is a regional initiative that highlights businesses, services and cycling routes that welcome cyclists with care and attention. During this special day, participating territories offer a variety of friendly and accessible activities for everyone, showcasing their attractions, businesses and favorite routes.
On the program: gourmet stops, routes to discover, entertainment, kiosks, special cycling treats and meetings with passionate merchants.
Where do the activities take place in Brome-Missisquoi?
Vignoble Bromont, Auberge & Boutique, Brigham
-a free tasting glass
Domaine du P’tit Bonheur, Cowansville
-a free tasting glass on July 4 and a coupon for a guided tour for your next visit
Domaine ValBrome, Lac-Brome
-a free tasting glass
Vignoble Val Caudalies, Dunham
-15% off on a bottle of wine on July 4 and fee tasting for 2 people for your next visit
Vignoble de l’Orpailleur, Dunham
-discount offered to cyclists who enter the boutique
Hôtel Bromont, Bromont
-discount offered to cyclists who enter the boutique
Parc des Sommets, Bromont
-25% off the daily rate for cyclists. Ticket purchase at the welcome pavilion.
Balnea, Bromont
-discount offered to cyclists who enter the boutique
Canards du Lac Brome, Lac-Brome
-a free tasting and discount offered to cyclists who enter the boutique
Rachel Grenon – céramiste, Lac-Brome
-refreshment and a chance to win a $50 gift certificate
Camping Vallée Bleue, Lac-Brome
-Cyclist guests who purchase campfire wood, delivery to their site is included (Summer 2026)
Bernard le boulanger, Dunham
-tasting or snack offered to cyclists
Pro-Piste, Farnham
-talk with trail patrollers and discover the “railway worker’s cycling route”
